Woman with long, wavy blonde hair looking at color samples on a wall filled with various color swatches and images, in an office or creative workspace.

Crafting Brands

With a Bachelor’s and Master’s degree in Graphic Design, I bring over a decade of experience working both in leading creative agencies, including WPP, and on the client side. My passion lies in branding—from shaping marketing strategies to building cohesive design worlds. I thrive on creating modern, impactful visuals that blend illustration, photography, minimalist logos, and typography into distinctive brand identities.

Portfolio

  • Collection of skincare and body care products on a cream-colored surface, with two potted green plants in the background.

    Packaging

    Looking to refresh your packaging or introduce a new product? I specialize in packaging design, particularly for cosmetic and FMCG brands. I create graphic concepts that reflect your brand.

  • Person holding a color swatch fan while examining color samples on wall.

    Branding

    You need a new brand identity for your company or business? I design logos, brand books, set a new identities to refresh or start a new business.

  • A black and white tattoo on a person's arm of a minimalist face with closed eyes and a tear, with steam wavy lines above the face and a flower below.

    Editorial

    Magazines, Flyers, Brand Books & More
    From concept to layout to final print files, I enjoy bringing clean, modern print projects to life with care and attention to detail.

  • A woman taking a selfie in front of a camera, smiling, while a photographer in the background captures the moment.

    Art direction

    With experience in the fashion and cosmetics industry, I provide support for editorial projects and visual content creation—from planning, concept development to on-set art direction and post-production—ensuring high-quality results.

  • Dot art drawing of Frida Kahlo with her hair up, wearing earrings and a striped top, on white paper with a black marker and reference photo nearby.

    Illustration

    Whether for a cover, editorial feature, or packaging, I create illustrations in my signature style—combining patterns and minimalism. Available in black and white or color, each piece is crafted to fit your specific needs.

  • A smiling woman with long, wavy hair, wearing a blue striped shirt and earrings, looking at a silver Apple laptop.

    Consultation

    I’m happy to offer advice and help you explore creative ways to develop your brand and bring your ideas to life. Let’s have a cup of coffee and chat about your project!

A tube of skin adapting CC concealer placed on a white surface with a beige towel to the left. In the background, a wall, a mirror, and a gold-colored faucet are visible.
A grayscale abstract photo with blurred lines and shapes, with yellow text that reads 'STUDIO SUNNY' and smaller text below that says 'PHOTOGRAPHY & EDITING'.
Close-up of a laptop screen displaying a digital photo editing interface with two women posing for a portrait.
Black and white portrait of a woman with short, wavy hair, partially nude, with the word 'Aura' overlaid
A modern graphic design featuring black wavy lines with a blue globe icon and the text 'Centurius Import Export GmbH' in white.
Collection of BC Bonacure Moisture Kick hair care products on a blue background, including shampoo, conditioner, and leave-in treatment with water droplets and white cream streaks.
A person adjusting makeup on a model's face, seen through a close-up monitor in a photography studio.

Some projects have been created while working at Brand Union, Tom Tailor, Elfenbein Studios & Geometry Global

Clients : Henkel, dm, Trend it up, Coca Cola, British American Tobacco, Schwarzkopf …

GET IN TOUCH

You have a project in mind or want to know more? Feel free to send me a message

To explore more of my work, you can request an extended PDF version of my portfolio via email.

info@merci-patron.com